E-Business Models

Presentation Ratings

2007-06-22T23:28:00.000-07:00

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link

Presentation Requirements

2007-06-09T02:16:00.000-07:00

Business Model Attributes
1. Solves a problem or grabs an opportunity
2. Sustainable – short term success; long term growth
- Profitable, multiple revenue sources
3. Scaleable – grow – increasing ROI
4. Creates an advantage, adds value

Presentation
1. Graphic or visual of the core concept
2. What customers will the business serve
3. How will you attract these customers
4. What are the revenue sources
5. What problems are solved, for which participants
6. How is it distinctive in the marketplace (competition)
7. Unique characteristics of the business
8. How will the business grow
9. How will growth be funded

5 minutes, as if you were presenting to an interested investor
Visual, engage your audience – provoke improvement of concept

10 minutes for ‘stretching’

Grades
Online evaluation form, highest evaluation gets highest grade.
Others' grades are then proportionate to the top grade.

Business Model Graphic Examples

2007-06-09T01:05:00.001-07:00

Prepare for Class 07/06

2007-05-30T07:10:00.000-07:00

Expanding on the theme of electronic snacking, let's explore iTunes business model.

Please read the case study here. Please be sure to read the 7 linked items below the intro as well as listen to the podcast, linked on the right side.

Please answer the first question (listed under questions to consider) in your blog. The answer should be posted by Wednesday 06/06.

Prepare for class:

1. What other products or industries could adopt the iTunes business model to become successful in the Net/sncking marketplace?

>>Bring links to a sample you have found

2. Final presentation topic for the business model contest

>>Presentations 23/06 - we will cover the expectations in 07/06 class.

Surfing is dead...here's the new way to stay updated

2007-05-20T06:58:00.000-07:00

Have news and info sent to you via RSS..neat video explains. I also use Google alerts...definitely will help pre-research for your thesis.

Concept - Electronic Snacking

2007-05-12T01:08:00.000-07:00

Online consumer behavior...electronic snacking...from Wired Magazine....from Hotel Marketing

Today, media snacking is a way of life. In the morning, we check news and tap out emails on our laptops. At work, we graze
all day on videos and blogs.

Preparation for MBA Class 12/05

2007-05-06T09:02:00.000-07:00

Welcome Back...looking forward to exploring new e-business models over the next 4 classes.

We have discussed "web2.0" in class and in Saturday's session we will focus on social networking aspects of web2.0. Social shopping, travel planning networks are among the online businesses we will examine.

Please prepare for excellent, MBA level discussion :

1. Research and understand the definition of 'social networks'

2. Review the following sites - prepare to present how the site work (usually found in about us)

- Retail sites -- Zilo , Wists , Deal Plumber

- Travel Sites -- City Therapy , Gusto , Trip Hub

3. Find a social network site not listed here...post a link in your blog...add your comments about the site you have selected:

- does the site add value for users, how?

- what are the unique characteristics of the site ...in other words, how is it different than the ones above?

- what are the revenue streams?

Please post in your blog by Friday 11/05. Comments, questions...just let me know.

For those interested, here is a recent article with a clear explanation.

Fly Frugal + Comparative from JDN

2007-03-24T02:04:00.000-07:00

An interesting article on the history of low cost airlines.

JDN article has a great comparative chart.

Saturday Sessions - 10/03 + 24/03

2007-03-09T06:52:00.000-08:00

The topic for next 2 sessions will be low cost airlines business model. Certainly low cost airlines have changed the nature of consumer behavior..not just for airlines, but the entire travel industry.

Please review this excellent (easy to read) PPT on EasyJet...also, take a look at their website and make a list of the revenue streams.

Be prepared to discuss in class additional revenue, customer development opportunities.

Read...think...share...push!

Just a reminder note, 1 commentary per week is due on your blog. Additionally, cross linking to a classmates' commentary is due each Thursday. As this is an MBA course, I'm sure you will all make an effort to accomplish this required work.

Nine Sigma - Expert Response to Innocentive Post

2007-03-09T02:48:00.000-08:00

Kevin C. Stark, Sr., Ph.D. Senior Program Manager NineSigma, Inc. has provided an elaboration of the innovation concepts behind Innocentive...plus his company Nine Sigma.

Thanks to the Net, Dr. Stark saw the posting and contributed his comments...truly a fantastic aspect of online collaboration.

His comments....much appreciated by this class.

1. Innocentive is a service company in the external/open innovation space along with other companies such as NineSigma and yourEncore.

The idea behind "open innovation" is how to tap into external solutions to corporate technical problems. Innocentive posts to their recruited network ofscientists, yourEncore posts projects to retired corporate technical personnel, and NineSigma posts Requests for Proposals (RFPs) globally to an open network of inventors, universities, and small/medium/large companies.

2. Innocentive was founded by and spun out of Ely Lilly's e-ventures group,and is venture funded by Lily Ventures, Spencer Trask, and Omidyar Networks.(http://www.innocentive.com/about/press/20060102_Innocentive_secures.html)

3. They charge companies to post the technical problems to their network andoffer "bounties" of tens of thousands of $$ to those that can solve the problem. Solvers (if selected) then assign the IP ownership of the solution to Innocentive, which then turns over the solution and IP to the requesting client.

4. "Tricky scientific problems" (http://boston.bizjournals.com/boston/stories/2006/01/30/daily30.html)-

Innocentive

2007-03-08T08:50:00.000-08:00

Let's review and discuss this extremely innovative concept....Innocentive

1. What is it?

2. Who owns it?

3. What is the business model?

4. What problems does it solve?

Thursday Class - Quick Quiz

2007-03-08T06:07:00.000-08:00

Kindly post the answers in your blog. This is a graded quiz.

1. OTHER than core revenue sources:
-sale of goods and services
-advertising
-subscription
Please list 3 additional revenue sources in e-commerce.

2. If "market segments are dead", how are segments replaced? Why is it important to the digital economy?

3. How can 'free' generate revenue for an online business? Please include your favorite example.

Freemium Business Model

2007-02-24T02:54:00.000-08:00

Prepare for our class discussion on 08/03/2007:
Freemium

1. What is the model?
2. How does 'free' in fact generate revenue?
3. OTHER than the companies listed in the post, give 2 exmaples of online businesses that are successfully using this model. Please provide links.
4. Be sure to research and read an article in addition to the VC post.

Please post in your blog by 07/03.

Economics of Uniqueness - Long Tail Book Launch

2007-02-18T01:30:00.000-08:00

Web2.0 in under 5 minutes - excellent video

2007-02-13T02:27:00.000-08:00

Class 24/02 - Preparation for Discussion

2007-02-10T02:47:00.000-08:00

We will take a look at www.vente-privee.com/ - a really innovative business model. Please prepare for class:

1. a description of their business model

2. how does the model benefit

-customers

-luxury suppliers

-the company

3. Who are the target customers, how do you know?

4. research, read and link to an article on the company

5. what additional business opportunities do you see?

Post your thoughts on your blog..feel free to develop a PPT or presentation to express you point of view.

If you are not already a member, you will need an invitation...please email me and I'll send one.

MBA Course Work

2007-02-09T22:54:00.000-08:00

As per our first class, the following are the requirements for the course:

1. Your blog is the location for all of your coursework.

2. Each week - post a commentary on an article that you have read, from your selected online source. The posting should include a link to the original article. It is not necessary to copy the article on your blog. The choice of article should progress your business knowledge. The weekly posting should be online each Saturday.

3. There will be an assigned reading with discussion questions in preparation for each class. The readings will be linked in this blog. Responses to the discussion questions should be posted in your blog by Thursday, prior to the class.

4. The grade for this class is based upon:

-33% Blog postings - analytical, high quality, on-time

-33% Pop Quiz (2) + Final Exam

-33% Contribution to the body of knowledge

5. How to Contribute to the body of knowledge

- Initiate cross blog discussion with other participants

- Post and bring to class discussions NEW business model examples - different from those

covered in the class

- Create and share a resource center via links in your blog

-Use podcasts, stream video and other advanced media in your blog

-Do an in-class presentation on a new business, new medium or new concept

-Post and share in class progressive online collaboration tools

Simply doing the required class work, participating in class discussion is basic for an MBA and will not count as "contribution".

Reading for 10/02 Class

2007-02-02T08:04:00.000-08:00

Please read the linked article from Wired Magazine - "The Long Tail". This highly successful E-Commerce business model is counter-intuitive to offline retail concepts.

Research for discussion in class:

1. Research online and locate companies, in addition to those in the article, using "Long Tail" business model (hint: there is a Long Tail blog)

2. Prepare to give a brief on a company that you have selected...how are they using the concpet + what revenue/profit impact has it made.

3. Post the brief in your blog, with a link to the business you have selected.

I look forward to a lively discussion when we next meet.

Farecast

2007-01-27T02:09:00.000-08:00

Great site

Welcome to E-Business Models

2007-01-22T03:26:00.000-08:00

Welcome to your online classroom!

All your course material and information will be found here. As well, you will create and use a blog to post your work for this class.

Please go to www.blogger.com and set up your blog. When you have finished, please email the blog address to me. cemhi@yahoo.fr

To get started, let's first define the term business model just click on the link to find the definition. As well, please read the article "Business Models on the Web." We will use the examples for class discussion.