Prepare for Class 07/06

Expanding on the theme of electronic snacking, let's explore iTunes business model.

Please read the case study here. Please be sure to read the 7 linked items below the intro as well as listen to the podcast, linked on the right side.

Please answer the first question (listed under questions to consider) in your blog. The answer should be posted by Wednesday 06/06.

Prepare for class:

1. What other products or industries could adopt the iTunes business model to become successful in the Net/sncking marketplace?

>>Bring links to a sample you have found

2. Final presentation topic for the business model contest

>>Presentations 23/06 - we will cover the expectations in 07/06 class.

Surfing is dead...here's the new way to stay updated

Have news and info sent to you via RSS..neat video explains. I also use Google alerts...definitely will help pre-research for your thesis.

Concept - Electronic Snacking

Online consumer behavior...electronic snacking...from Wired Magazine....from Hotel Marketing

Today, media snacking is a way of life. In the morning, we check news and tap out emails on our laptops. At work, we graze
all day on videos and blogs.

Preparation for MBA Class 12/05

Welcome Back...looking forward to exploring new e-business models over the next 4 classes.

We have discussed "web2.0" in class and in Saturday's session we will focus on social networking aspects of web2.0. Social shopping, travel planning networks are among the online businesses we will examine.

Please prepare for excellent, MBA level discussion :

1. Research and understand the definition of 'social networks'

2. Review the following sites - prepare to present how the site work (usually found in about us)

- Retail sites -- Zilo , Wists , Deal Plumber

- Travel Sites -- City Therapy , Gusto , Trip Hub

3. Find a social network site not listed here...post a link in your blog...add your comments about the site you have selected:

- does the site add value for users, how?

- what are the unique characteristics of the site ...in other words, how is it different than the ones above?

- what are the revenue streams?

Please post in your blog by Friday 11/05. Comments, questions...just let me know.

For those interested, here is a recent article with a clear explanation.