Saturday, June 9, 2007

Presentation Requirements

Business Model Attributes
1. Solves a problem or grabs an opportunity
2. Sustainable – short term success; long term growth
- Profitable, multiple revenue sources
3. Scaleable – grow – increasing ROI
4. Creates an advantage, adds value

Presentation
1. Graphic or visual of the core concept
2. What customers will the business serve
3. How will you attract these customers
4. What are the revenue sources
5. What problems are solved, for which participants
6. How is it distinctive in the marketplace (competition)
7. Unique characteristics of the business
8. How will the business grow
9. How will growth be funded

5 minutes, as if you were presenting to an interested investor
Visual, engage your audience – provoke improvement of concept

10 minutes for ‘stretching’


Grades
Online evaluation form, highest evaluation gets highest grade.
Others' grades are then proportionate to the top grade.

Business Model Graphic Examples




Wednesday, May 30, 2007

Prepare for Class 07/06


Expanding on the theme of electronic snacking, let's explore iTunes business model.


Please read the case study here. Please be sure to read the 7 linked items below the intro as well as listen to the podcast, linked on the right side.


Please answer the first question (listed under questions to consider) in your blog. The answer should be posted by Wednesday 06/06.


Prepare for class:

1. What other products or industries could adopt the iTunes business model to become successful in the Net/sncking marketplace?

>>Bring links to a sample you have found


2. Final presentation topic for the business model contest

>>Presentations 23/06 - we will cover the expectations in 07/06 class.

Sunday, May 20, 2007

Surfing is dead...here's the new way to stay updated



Have news and info sent to you via RSS..neat video explains. I also use Google alerts...definitely will help pre-research for your thesis.

Saturday, May 12, 2007

Concept - Electronic Snacking


Online consumer behavior...electronic snacking...from Wired Magazine....from Hotel Marketing




Today, media snacking is a way of life. In the morning, we check news and tap out emails on our laptops. At work, we graze
all day on videos and blogs.

Sunday, May 6, 2007

Preparation for MBA Class 12/05


Welcome Back...looking forward to exploring new e-business models over the next 4 classes.


We have discussed "web2.0" in class and in Saturday's session we will focus on social networking aspects of web2.0. Social shopping, travel planning networks are among the online businesses we will examine.


Please prepare for excellent, MBA level discussion :

1. Research and understand the definition of 'social networks'


2. Review the following sites - prepare to present how the site work (usually found in about us)

- Retail sites -- Zilo , Wists , Deal Plumber

- Travel Sites -- City Therapy , Gusto , Trip Hub


3. Find a social network site not listed here...post a link in your blog...add your comments about the site you have selected:

- does the site add value for users, how?

- what are the unique characteristics of the site ...in other words, how is it different than the ones above?

- what are the revenue streams?


Please post in your blog by Friday 11/05. Comments, questions...just let me know.


For those interested, here is a recent article with a clear explanation.