Please read the linked article from Wired Magazine - "The Long Tail". This highly successful E-Commerce business model is counter-intuitive to offline retail concepts.
Research for discussion in class:
1. Research online and locate companies, in addition to those in the article, using "Long Tail" business model (hint: there is a Long Tail blog)
2. Prepare to give a brief on a company that you have selected...how are they using the concpet + what revenue/profit impact has it made.
3. Post the brief in your blog, with a link to the business you have selected.
I look forward to a lively discussion when we next meet.
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