The topic for next 2 sessions will be low cost airlines business model. Certainly low cost airlines have changed the nature of consumer behavior..not just for airlines, but the entire travel industry.
Please review this excellent (easy to read) PPT on EasyJet...also, take a look at their website and make a list of the revenue streams.
Be prepared to discuss in class additional revenue, customer development opportunities.
Read...think...share...push!
Just a reminder note, 1 commentary per week is due on your blog. Additionally, cross linking to a classmates' commentary is due each Thursday. As this is an MBA course, I'm sure you will all make an effort to accomplish this required work.
No comments:
Post a Comment